Product design, built in code.

Senior product design for AI × B2B teams, seed-stage to scale-up. We work in your repo, so what you approve is what ships.

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How we work

We work fast, with AI aiding our design engineers.

Claude and Cursor are part of how we build, so our design engineers move quickly and the work stays in code the whole way. When it suits you, we commit it straight into your repo.

Capabilities. Strategy, design and code, under one roof.

Brand

Product

AI

Strategy

Brand

  • Positioning
  • Narrative
  • Naming

Strategy

Product

  • Product direction
  • Scope and sequencing
  • Competitor teardowns

Strategy

AI

  • Use case framing
  • Model fit
  • Failure mapping

Design

Brand

  • Visual identity
  • Type and colour
  • Motion systems

Design

Product

  • Wireframes
  • UI design
  • Design systems
  • Interaction

Design

AI

  • Generative UI
  • Streaming and steering
  • Low confidence states
  • AI design systems

Code

Brand

  • Marketing sites
  • Creative coding

Code

Product

  • Front end build
  • Component libraries
  • Prototypes in code

Code

AI

  • Wired to your API
  • Model integration
  • Mergeable front end

For teams shipping AI

Beautiful generative UI, AI design systems, and motion built in code against your backend, so the interface feels like the model rather than a wrapper around a prompt.

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  1. Generative UI

    Components that assemble around the answer: layouts, cards and controls written by the model, designed so they still look like your product. Not a chat window with a card bolted on.

    • Generated layouts
    • Adaptive components
    • Composition

  2. AI design systems

    A full vocabulary for products that write their own interface. Tokens, primitives and patterns your engineers can generate from, so every new surface stays on brand without a ticket to design.

    • Tokens
    • Primitives
    • Generated surfaces

  3. Interaction

    How a generation arrives, how someone steers it mid-stream, how it undoes itself. Designed as product, not as a spinner in front of an API call.

    • Steering
    • Streaming
    • Undo

  4. Motion

    Timing, weight and easing that make a model feel present. The same curves in the product and the pitch, so the interface moves like the thing it is selling.

    • Arrival
    • Weight
    • Easing

  5. Wired to the backend

    Designed in your repo, against your API. What you approve is already talking to the model. Mergeable front end, not a handoff for someone else to reconnect.

    • Real data
    • Your repo
    • Mergeable

Applied AI. Our team holds masters in AI and has been building with it for years, designing the interface your product is judged on.

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Selected work

Long engagements with teams shipping something genuinely hard.

All work

Pricing

$12K/mo

One rate, billed monthly. No scoping, no change orders.

What it covers
Research, UX, UI, prototypes in code, and the design system.
Who does the work
Senior design and front-end, from the same people throughout.
How we work
Embedded in standup, reviews, workshops and test sessions.
What you keep
Everything ships into your repo.
Enquire

One spot left in September

Studio practice

A small team that designs in code, on any stack, and hands over something your engineers can keep building on.

Read about the studio